The best creative briefs don’t always come on schedule, and when we got a call asking us to light a 40,000 square foot activation for Microsoft in fewer than 6 weeks, the MSD team flew into action. We delivered plans and specifications for a lighting rig that included 125 automated LED fixtures synchronized with interactive video and a 36 inch LED “sun” that tracked over a scale model of Manhattan. Onsite direction and programming brought this experience to life. As always, we were only a small part of a larger team, which in this case included Creative Direction from Mother Industries and custom video, motion control, and lighting elements from Moment Factory.
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